How to develop performance in two post-communist countries: Ploiesti West Park, a private industrial area that includes 50 multinationals a few kilometres from Ploiesti, is just a part of the success story that marks the history of the Belgian investment group Domo.
Leuna Park - the metamorphosis of a communist factory
Managed in accordance with the corporate governance rules, Alinso Group, the multinational that develops Ploiesti West Park, is not at its first successful attempt to produce sustainable developments in a part of the world that once belonged to the former communist bloc.
The Belgian Investment Group who developed PWP has also invested hundreds of millions of euros in Leuna Park, a chemical industrial complex from the former German Democratic Republic. The history of Leuna Werke’s privatization was tumultuous and long-lasting, the takeover of the former state-controlled factory happening between 1994 and 1996.
Domo Chemicals, part of Domo Investment Group, has acquired a minority stake in the industrial complex from the German state, transforming it into a powerful facility in the chemical industry field, with tens of thousands of employees operating in the Leuna industrial park and in the factory in Premnitz, Germany.
With a history of nearly a one hundred years of activity, Leuna Werke had its good and bad moments. Leuna Werke became the world's largest manufacturer of high-quality synthetic polymers of Nylon 6 type with industrial applications, however it also endured some major setbacks in the period of the two World Wars and the communiest era.
More about DOMO CHEMICALS https://www.domochemicals.com/
After reunification, Leuna Werke, once the pearl of the Communist industry in the GDR, underwent a free fall until the privatization process, which represented a succes, compared to what happened in other post-communist states, such as Romania. The Domo Group has come up with a desire for development translated into a long-term vision, and today Leuna Park looks exactly like this: a powerful facility of the European chemical industry operating in the traditional German competitive spirit.
Romania - the next episode of development
Ten years ago, Alinso Group started with the development of Ploiesti West Park, a 300 ha business park in Ploiesti, Prahova County, Romania. Today, almost two thirds of the business park has been developed. The park hosts a large number of internationally renowned tenants and several thousands of jobs were created, making the project one of the Group’s key success stories.
Starting from scratch, the Belgians came with the experience and willingness to turn an unproductive area into an example of business to follow for any investor in good faith. Leuna Park and Ploiesti West Park are under the same umbrella - the same group of investments that currently provide jobs on all continents.
With investments in industrial facilities located all over the world, including the USA, the vision of the Belgian investment group that also owns Ploiesti West Park does not end here. “Besides employment any economic activity must bring a long-term vision for the community” - this is the vision of the Group, and this mentality was implemented at home, in Belgium.
The strategy of Alinso Group, which owns Ploiesti West Park, represents a symbiosis between business development, innovation and entrepreneurship. Belgians wants to transpose this mentality in Romania, after having successfully implemented models of public-private partnerships in Belgium.
In the Belgian city of Ghent, Alinso Group is currently developing Tech Lane Ghent, in a public-private partnership with the province of East-Flanders, the Flemish Government and the city of Ghent. Tech Lane Ghent is an innovative business park, mainly focused on R&D related activities and smart logistics. The business park is located on the Southern border of Ghent, an economic region in full expansion, with excellent visibility and mobility.
“Our shareholders’ vision has led to an extraordinary result in Ghent. The public-private partnership project which is being implemented by the Alinso Group alongside the authorities is an example to be followed by any country that wants to build a sustainable future for the professional training of future generations, to promote good entrepreneurship innovations and ideas. Alinso also wants Ploiesti West Park to become a successful example in this respect, and this can be achieved with the international entrepreneurial experience that we have combined, of course, with the desire of the local authorities to contribute to partnerships for the future of the communities they serve”, said Ivan Lokere, CEO of Alinso Group, developer of Ploiesti West Park.
Author: Sebastian Ignat